You’ll get a complete GTM strategy and Implementation partner to help guide your business narrative, tell your story, and create more leads and sales!
Key Components
1. Story-Driven Podcast Creation
- Core Concept:
Your podcast episode becomes your most powerful sales tool. Instead of a one-off appearance, we craft a structured, collaborative episode that highlights your unique story. - Personalization:
Utilize in-depth personality assessments (Myers-Briggs, brand archetypes) to clearly define who you are. This process shapes your story—both personal and professional—to build connection and trust with your audience. - Collaborative Format:
The episode is co-created with you, featuring one host interviewing you while a third party (acting as a customer) asks targeted questions. This approach ensures your narrative resonates with your current followers and attracts new potential clients
2.Multi-Phase Content Strategy
- Pre-Work:
We lay the groundwork by assessing your story and identifying key selling points (e.g., saving money, transforming companies, building your brand). Comprehensive research gathers data and industry insights to fuel your narrative. - The Central Episode:
The podcast is designed as a high-value content piece that demonstrates your expertise and establishes you as a leader in your field. - Post-Work and Repurposing:
The episode is repurposed into various formats—social media posts, clips, and thought leadership content—maximizing reach and reinforcing your brand message.
3.Targeted Email Campaigns and Lead Generation
- Advanced Targeting- We compile targeted lists, including a..
Dream List: Companies or individuals you aspire to work with.
Hot List: Leads identified via data intelligence and buying intent insights.
- Email Campaign Infrastructure:
A multi-step email campaign is developed using clips and excerpts from your podcast episode to boost the “know, like, and trust” factor and drive engagement. - Automation and Support:
An integrated assistant manages email responses, appointment setting, and follow-ups—ensuring leads are effectively nurtured and converted.
This includes everything in the executive edge episode and is 45 – 60 min episode on the growth mindset podcast.
To support your understanding of these different packages, I have recorded an explainer video – https://youtu.be/r8wP0x2kKY4
View our YouTube Channel to visually see how this is being done – The Growth Mindset Podcast – YouTube
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